Entrepreneurs and friends, Nick Jonas and John Varvatos, along with one of the world's leading premium spirits organizations, Stoli Group, introduce a collaborative new project – Villa One™ Tequila. Celebrating "life as it should be" during a trip to Mexico in 2018 with family and friends, Nick and John were inspired to embark on a new adventure and launch their own tequila brand.
In the spirit of the property they were staying in and the enjoyment of spending time with family and friends, the idea quickly turned into a tangible venture with a name: Villa One
The two creative minds, from the worlds of music, film, and fashion, launched their tequila – a surprising project from a duo with an unexpected close friendship that continues to flourish. The ultra-premium tequila brand comes in Silver, Reposado and Añejo expressions and will begin a national rollout across the U.S. this September. To ensure Villa One was crafted to the highest quality, utilizing traditional methods and was distributed and marketed effectively within the ever-evolving spirits landscape, Jonas and Varvatos partnered with Stoli Group and its Fabrica de Tequilas Finos distillery, which sits at the foot of Tequila Hill in Jalisco, Mexico. Production was led by Master Distiller, Arturo Fuentes, "the godfather of tequila," who has more than three decades of distilling experience.
Villa One is made with artesian well water and only the finest, sustainably sourced, 100% blue weber agave, matured 5-7 years and sourced from both the Highland and Lowland regions, resulting in a truly unique taste profile. The bottle itself was designed by Varvatos and Jonas with each expression featuring fine jewelry-inspired metalwork around the neck that represents the signature style of the John Varvatos brand.
"John and I forged a great relationship while working together. When we brought our friends together over tequila in Mexico, we learned that we share the same values – enjoying time with friends and family, old and new, one glass at a time," said Jonas. "When it came to Villa One, it was critical to us that we take part in the decision-making process every step of the way and, now, we feel that this is exactly the tequila we sought out to create almost two years ago.
For more news on Nick Jonas view the latest article with Vegas Scene Magazine.